Production: Showing my ancillary products to my target audience

The feedback for these products are from the same member of my target audience as the teaser trailer feedback, Danny hasn't ever seen any of the three products before, and has promised to give back non-biased feedback, I believe this as he studies Film Studies himself and therefore knows what he's looking for, and will not be afraid to give criticism.

Magazine cover

Comments from Danny:

• The background of the magazine cover made it more identifiable from the film and also helped to link it, as well as this it gave him another insight into the genre, but also does not distract from the actors.
• He was happy to see a link between the magazine cover and one of the film posters, by mentioning on the cover that the main film poster features inside the magazine.
• The choice of words that feature in the middle of the magazine cover, are engaging and luring.
  

• It seemed very professional to him.
• And, follows the conventions of 'Empire' magazines that he has seen, and he has had to look at a lot of 'Empire' magazines himself, as he studies Film Studies at his own college.

Bus stop poster

• The black background draws focus towards the mystery woman in the centre of the the poster, enigma
• The quote that also features in the teaser trailer links the products together, but also helps to add mystery and brings up questions.
• Featuring 5 stars on the poster, informs him that the film must be of high quality and have good potential, making him feel that it must be worth the watch.
• Having a '#' is appropriate for him as he is 18 and uses social networking sites such as Twitter and Instagram frequently which are sites that use '#' and he can use this to find out more about the film or to talk to other members of the audience about it, interactive.
• It is simple, there's not too much happening in the poster that he doesn't know what to look at and it confuses him, because he knows what the focus is and what the production wants him to look at.

Billboard/magazine poster

• I have the a rough release date feature on it of when it comes out which makes it more informative, which is appropriate as it is the main film poster out of the two.

• He liked that both posters share the same quote, links them together and also both to the teaser trailer.
• This was his favourite out of the two film posters, which is another positive point as this is the main film poster, meaning that there will be more of these than the bus stop one.
• It looks very professional.
• The gun helps to identify the genre again, and also links to the teaser trailer as the gun features in that as well, also more appealing to the target audience if they enjoy this genre.
• He liked the background as this is also seen in the teaser trailer, again linking and identifiable, as well as it being an unknown place which links it to the title.
• The body language of the actors, makes it seem as if Alex (the one holding the gun) is afraid and unsure as to whether to go through with it, and that the other brother Carl believes that he would never do it, and this is a good thing as this is actually how the characters are feeling as you also see in the teaser trailer, as Alex is only doing this because he is scared as he does not know who to trust anymore.